Pareto FM Unveils Evolved Brand and Leadership to Strengthen Industry Partnerships

Pareto FM has unveiled an evolved brand identity and leadership structure, marking the next step in its development and reinforcing its commitment to delivering high-quality engineering and facilities services across the UK and Ireland.

Founded in 2014, Pareto has established itself as a leading provider of engineering and workspace solutions, recognised for its agility, technical capability and partnership-led approach. The integration of Sowga has further strengthened the organisation’s depth in technical services, compliance and projects, enhancing the precision and expertise required to support complex estates.

The evolution of the brand reflects a clearer, more confident expression of who Pareto is today, a technically strong, data-informed, delivery-focused business grounded in long-term collaboration with its clients.

The new brand reflects a business ready to scale further while staying true to the values that have defined its first decade.

James Clarke, Chief Executive Officer, said: “This is an important milestone for Pareto. We’ve assembled an exceptional leadership team that combines technical depth, commercial insight, and operational experience, all focused on one goal: delivering even greater value for our clients.”

The executive team -James Clarke (CEO), Kelly Holt (CCO), Will Metcalfe (COO), brings together market-leading expertise across engineering, data, technology, and client engagement. Founder Andrew Hulbert continues to play a key strategic role as Vice Chair, ensuring continuity of the culture and values that remain central to Pareto’s success

Kelly Holt, Chief Commercial Officer, added:

“This next chapter is about people, the insight that drives our decisions and the teams that deliver every day. Our evolution allows us to stay agile and enhance our capability while maintaining the partnership and flexibility our clients value. It’s a natural progression that keeps us aligned to what our clients need today and in the future.”